Product launch emailGOOD
BRANDS.
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INFLUENCE.
A rabbit hole of CPG creativity.
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DARE TO BE DIFFERENTLET YOUR CURIOSITY WANDERA LITTLE OBSESSION GOES A LONG WAYGOOD TASTE IS CONTAGIOUSSTART SMALL, THINK BIG
A HEALTHY OBSESSION
All of your CPG brand inspo.
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Explore websites, emails, ads, organic and packaging from standout CPG brands.
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Brand deep dives, campaigns and collaborations.
Brand deep dive
How BYOMA Puts Education on Pack
How BYOMA uses color, flat packaging panels and a connected education page to explain its range.
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Brand deep dive
How Graza Pairs Squeeze and Refill
Graza’s refill system shows how packaging, portion sizes and instructions can work together.
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Brand deep dive
How Rare Beauty Studies Packaging
Rare Beauty’s Made Accessible work offers a way to examine packaging through handling tasks and user feedback.
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Collaboration
How Liquid Death and e.l.f. Turned an Unlikely Pairing Into a Sold-Out Launch
Black-metal makeup, a coffin-shaped kit and a shared sense of humor. An unlikely pairing with a very clear point of view.
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Campaign Spotlight
How Vacation Made a 100-Year-Old Sunscreen Feel New Again
Vacation turns a sunscreen anniversary into an invitation to explore a century of leisure, with an archive, new releases and a month of celebrations.
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Collaboration
How Bubble and Poppi Took Soda Into the Beauty Aisle
Poppi’s soda flavors become Bubble lip serums. Familiar flavors and matching color make the connection easy to see.
Read articleTHE POWER OF BUILDING A BRAND WORLD
The good ones
go all in.
Same point of view. Every touchpoint.
Get into Vacation’s website, inbox and out-of-office state of mind.
